media market, for instance, picks up a barrage of ads for tight races in Virginia. It’s that time of the election season when voters get bombarded with political ads on TV. They do it to catch you and win your love.Īfter all, there is no lousy fame when it comes to business.Creating quality campaign ads is difficult, and there's an art to getting viewers' attention. As a consumer, you might have already seen tons of strange, scary, funny, emotional, and ridiculous ads from different brands. Pepsi and Coca-Cola is an excellent example of how big companies try hard to step one level above the others. They are not loyal, but they are why companies get into the competition, create hilarious ads, and outperform others.
It changed the ad's meaning and made its fans believe Pepsi tried to wear a red cape for Halloween to be a hero, like Coca-Cola. The battle continued, but this time Coca-Cola definitely won the race with its response.Ĭoca-Cola did a great trick with its robust response. However, Coke’s fans came up with a creative follow-up message. The official company representatives opted out of the game. You might wonder if Coca-Cola reacted to this challenge. Very well done, Pepsi! The ad created a mood and spread awareness all around the internet. You might buy Coke, as it is popular, but what you really want is a Pepsi. Perhaps the ad was meant to reveal the deepest wishes of soda drinkers. The concept is fabulous! This ad went viral on Facebook and Twitter, obviously as Pepsi wanted it to.Īccording to this source, the ad resulted in 24,185 shares in a week on social media and reached over 65 million people.
The ad featured a Pepsi can in a red cape, which had Coke’s brand colors. Image creditĪpplause goes to the Pepsi creative team! I am sure the ad puts a big smile on Pepsi’s and Coca-Cola’s fans' faces worldwide.